Website content comes in many different guises, each providing their own worth and their own benefits for certain situations. In this article we’ll look at using a personal style of writing in a bid to “get to know” your website visitors and persuade them that your site is both personable and trustworthy.
What Exactly Do We […]

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Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:
1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and […]

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There is only one ‘right’ way to use email lists for marketing purposes and that is to use it with a list of prospects who have contacted you first. This is what is called an Opt-In list. What it means is the consumers have opted to include their email address in a mailing list which […]

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